IDENTIFYING AND/OR BLOCKING ADS SUCH AS DOCUMENT-SPECIFIC COMPETITIVE ADS

Patent №

US 8,239,263

Granted

2012-08-07

Filed 2003

Owner

GOOGLE, INC.

AI components

5

ml · nlp · kr · planning · hardware

Assignment

Recorded

Dataset

AIPD

2023_r1 edition

Application

10656917

A content owner partner (e.g., a Website/Web page publisher) can easily block entire broad or narrow categories of ads, and can specify objectionable ad content or targeting. Concepts may be associated with a property and ads related to those concepts may be blocked for the given property. Further, terms may be associated with a property and ads including any of the terms may be blocked for the given property.

AI classification

Natural language1.00
AI hardware0.92
Knowledge representation0.89
Machine learning0.84
Planning0.80
Evolutionary computation0.00
Vision0.00
Speech0.00

Ownership

GOOGLE, INC.

assignment · 171840101

Assignors

AXE, BRIAN, RANGANATH, RAMA, SHIVAKUMAR, NARAYANAN

On an employer assignment, the assignors are typically the inventors.

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