USER CHALLENGE USING INFORMATION BASED ON GEOGRAPHY OR USER IDENTITY

Example embodiments of methods and apparatus for challenging an online user. In an example embodiment, a method includes receiving, at an online service provider, a request from a user to access one or more features of an online service running on a host server and also receiving an indication of a geography associated with the user. The example method further includes sending, to the user, information associated with the indicated geography in combination with information not associated with the indicated geography and a request that the user select the information associated with the indicated geography from the combined information or select the information not associated with the indicated geography from the combined information. The example method still further includes receiving, at the online service provider, a selection from the user and, in the event the selection correctly corresponds with the request, allowing the user access to the one or more features.