ADAPTIVE CLUSTERING OF RECORDS AND ENTITY REPRESENTATIONS

Disclosed is a system for, and method of, determining whether records and entity representations should be linked. The system and method include assigning to each pair of entity references a match value reflecting the likelihood that the entity references are related. Based on the match values, each entity reference may then associated with a preferred entity reference. Pairs of entity references that are mutually preferred may then be identified and linked. The process may be iterated to generate further links.