Patent US 8,352,308

When deciding whether to fund a project, such as a movie, investors consider information such as what is often referred to as the “bankability” of people or entities attached to the project, such as the top-billed actors, the director, the producer, and/or the screenwriter. A system can collect information about people or entities and prior projects associated with those people or entities and use that information to calculate the bankability of those people or entities. Project developers can use the calculated bankability of the people or entities when deciding which people or entities to attach to in-development projects to increase the chance that the project will attract funding.