Patent №
US 8,397,259
Granted
2013-03-12
Filed 2010
Owner
PREVUE NETWORKS, INC.
+1 more
Lab
—
AI components
2
kr · hardware
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
12891385
An interactive television program guide is provided in which advertisements may be displayed on program guide screens. Banner advertisements may be displayed above and below program listings. Panel advertisements may be provided adjacent to program listings. The advertisements may contain video. The advertisements may be used to promote television programs and conventional goods and services. When a user selects an advertisement, the program guide provides the user with an opportunity to order products or services, request information, set reminders for upcoming programs, view program descriptions, record programs, or take other such actions. Embedded advertisements may be provided within the program listings region and may be automatically displayed immediately adjacent to related program listings.
AI classification
Ownership
PREVUE NETWORKS, INC.
assignment · 250790449
TV GUIDE NETWORKS, INC.
namechg · 250800320
Assignors
KNUDSON, EDWARD B., HASSELL, JOEL G., MARSHALL, CONNIE T., LEMMONS, THOMAS R., REYNOLDS, STEVEN J., KNEE, ROEBRT A., CARPENTER, KENNETH F., JR., THOMAS, WILLIAM L., HERRINGTON, W. BENJAMIN, WILLIAMSON, STEVEN C., ELLIS, MICHAEL D., ALLISON, DONALD W.
On an employer assignment, the assignors are typically the inventors.