Patent №
US 8,401,899
Granted
2013-03-19
Filed 2009
Owner
ADCHEMY, INC.
Lab
—
AI components
4
ml · nlp · kr · planning
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
12484846
In one embodiment, a method includes accessing online advertising data including metric values for one or more online advertising spaces; identifying pairs of the user variables; for each of the pairs, calculating a statistical score for each of the online advertising metrics and calculating a weighted score based on all the statistical scores for the pair; selecting one of the pairs based on its weighted score; and performing a merge test on the selected pair; and merging the user variables in the selected one of the pairs with each other if the selected one of the pairs passes the merge test.
AI classification
Ownership
ADCHEMY, INC.
assignment · 228270956
Assignors
KAUCHAK, DAVID ROBERT, CHATWIN, RICHARD EDWARD
On an employer assignment, the assignors are typically the inventors.