Patent №
US 8,527,352
Granted
2013-09-03
Filed 2006
Owner
ADCHEMY, INC.
+1 more
AI components
5
ml · nlp · planning · evo · hardware
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
11590043
The present invention is directed towards systems and method for generating a bid amount for one or more keywords for a display of an advertisement associated with a given keyword. The method comprises calculating estimates of one or more advertising metrics for one or more keywords associated with one or more advertisements displayed at one or more positions. Target positions are identified for the one or more keywords at which a return on investment earned by the display of one or more advertisements in response to a query that matches a given keyword exceeds a threshold by a given probability on the basis of the estimates to select a given target position that provides a greatest estimated profit. Bid amounts are generated for the one or more keywords in order to obtain the display of associated advertisements at the given target position.
AI classification
Ownership
ADCHEMY, INC.
assignment · 184920506
WAL-MART STORES, INC.
assignment · 351610251
Assignors
CHATWIN, RICHARD EDWARD, FARAHAT, AYMAN OMAR, MCEACHEN, MATTHEW ROBERT
On an employer assignment, the assignors are typically the inventors.