DISPLAY OF POPULAR, IN-STOCK PRODUCTS OF A MERCHANT

Displaying popular items that are available for sale at a merchant's physical location comprises creating a electronic document corresponding to the merchant's physical location. Then, a product availability database and a product popularity database are populated, the product availability database taking into account the inventory available at the merchant's physical location. Next, a cross-referencing engine identifies the popular products that are available at the merchant's physical location, and displays on the merchant's electronic document a plurality of popular items that are available at the merchant's physical location.