Patent №
US 8,458,053
Granted
2013-06-04
Filed 2009
Owner
GOOGLE INC.
AI components
3
kr · planning · evo
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
12641312
Methods and system for displaying a click-to-buy overlay for an item on a video in a video hosting site. The item is matched to the video according to video metadata and/or rules selected by the video rights holder. If the uploader is not the video rights holder, the video rights holder can choose to monetize the video by selecting Click-to-Buy metadata and/or rules. A viewer of the video can choose between multiple retailers for an item offered in the overlay. The viewer can further navigate between multiple overlays associated with the video while the video is playing.
AI classification
Ownership
GOOGLE INC.
assignment · 238430922
Assignors
BURON, FLORIAN, KRISHNAPPA, CHIRAYU, MCCLENDON, BETHELLYN, SCHROCK, JASSON, TIBELL, JOHAN, TRAN, THAI
On an employer assignment, the assignors are typically the inventors.