SYSTEM AND METHOD FOR CONCURRENTLY CONDUCTING CAUSE-AND-EFFECT EXPERIMENTS ON CONTENT EFFECTIVENESS AND ADJUSTING CONTENT DISTRIBUTION TO OPTIMIZE BUSINESS OBJECTIVES
Patent №
US 8,458,103
Granted
2013-06-04
Filed 2010
Owner
3M INNOVATIVE PROPERTIES COMPANY
Lab
—
AI components
6
ml · nlp · kr · planning · evo · hardware
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
12651650
The present invention is directed to systems, articles, and computer-implemented methods for assessing effectiveness of communication content and optimizing content distribution to enhance business objectives. Embodiments of the present invention are directed to computer-implemented methods for a computer-implemented method, comprising conducting an experiment using experimental content to determine effectiveness of communication content and executing, while conducting the experiment, a machine learning routine (MLR) using MLR content to enhance an effectiveness metric.
AI classification
Ownership
3M INNOVATIVE PROPERTIES COMPANY
assignment · 240620656
Assignors
BROOKS, BRIAN E., STANKIEWICZ, BRIAN J., ARTHUR, JONATHAN B., MARKELL, CRAIG G., LINZIE, BRIAN L.
On an employer assignment, the assignors are typically the inventors.