Patent №
US 8,527,353
Granted
2013-09-03
Filed 2008
Owner
YAHOO! INC.
Lab
—
AI components
4
ml · nlp · kr · hardware
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
12211399
A method and apparatus are provided for administering a bidding language for online advertising. In one example, the method includes providing an expressive bidding language that allows an advertiser to specify an ad campaign in a tree structure, receiving the ad campaign that is written in the expressive bidding language, translating the ad campaign into scripts, and using the scripts to access appropriate inventory from an ad inventory database.
AI classification
Ownership
YAHOO! INC.
assignment · 215360183
Assignors
LAHAIE, SEBASTIEN, PENNOCK, DAVID M, AMER-YAHIA, SIHEM, PARKES, DAVID
On an employer assignment, the assignors are typically the inventors.