FUNDRAISING SYSTEM, METHOD AND DEVICE FOR CHARITABLE CAUSES IN A SOCIAL NETWORK ENVIRONMENT

A charitable organization or cause is verified. Once verified, the cause is selected so that a portion of the proceeds from certain transactions are shared with the cause. Integration of fundraising with a web browser toolbar that features real-time dollar counters, communication opportunities, news feeds/tickers, and user-ranking of an item's popularity further enhances the fundraising's appeal, especially in the context of a social network environment.