Enhancing Keyword Advertising Using Online Encyclopedia Semantics

Patent №

US 8,768,960

Granted

2014-07-01

Filed 2009

Owner

MICROSOFT CORPORATION

Lab

Microsoft AI

AI components

ml · nlp · kr · planning

Assignment

Recorded

Dataset

AIPD

2023_r1 edition

Application

12356272

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Disclosed are systems and methods for extracting semantic-based keywords through mining word semantics using an online encyclopedia's taxonomy. Described is the use a semantic bipartite graph that relates candidate keywords and topics.

Machine learning Natural language Knowledge representation PlanningG06F 40/289G06F 40/30G06Q 30/02

Google Patents

AI classification

Natural language1.00

Machine learning1.00

Knowledge representation1.00

Planning0.99

AI hardware0.18

Vision0.06

Speech0.00

Evolutionary computation0.00

Ownership

MICROSOFT CORPORATION

assignment · 224550605

Assignors

HU, JIAN, SUN, JIAN-TAO, CHEN, ZHENG

On an employer assignment, the assignors are typically the inventors.

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Cites (8)

METHOD AND SYSTEM FOR VERIFYING WEBSITES AND PROVIDING ENHANCED SEARCH ENGINE SERVICESUS 8,583,448 · 2013 FUNDRAISING SYSTEM, METHOD AND DEVICE FOR CHARITABLE CAUSES IN A SOCIAL NETWORK ENVIRONMENTUS 8,554,571 · 2013 SYSTEM FOR USING KEYWORD PHRASES ON A PAGE TO PROVIDE CONTEXTUALLY RELEVANT CONTENT TO USERSUS 8,209,333 · 2012 VOCABULARY AND SYNTAX BASED DATA TRANSFORMATIONUS 7,284,196 · 2007 SYSTEM AND METHOD FOR PERSONALIZED SEARCH, INFORMATION FILTERING, AND FOR GENERATING RECOMMENDATIONS UTILIZING STATISTICAL LATENT CLASS MODELSUS 6,687,696 · 2004 MEHTOD, APPARATUS AND COMPUTER READABLE MEDIUM FOR PERFORMING SEMANTIC ANALYSIS AND GENERATING A SEMANTIC STRUCTURE HAVING LINKED FRAMESUS 6,243,670 · 2001 METHOD AND SYSTEM FOR IDENTIFYING AUTHORITATIVE INFORMATION RESOURCES IN AN ENVIRONMENT WITH CONTENT-BASED LINKS BETWEEN INFORMATION RESOURCESUS 6,112,202 · 2000 KEYWORD EXTRACTION APPARATUS FOR JAPANESE TEXTSUS 5,619,410 · 1997

Cited by (7)

Dynamic Digital Document Visual Aids in a Digital Medium EnvironmentUS 10,902,192 · 2021 Extracting Facts from Unstructured InformationUS 10,354,188 · 2019 DOMAIN-SPECIFIC UNSTRUCTURED TEXT RETRIEVALUS 10,318,564 · 2019 User Engagement-Based Contextually-Dependent Automated Pricing for Non-Guaranteed DeliveryUS 10,134,053 · 2018 CLASSIFICATION OF KEYWORDS

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