Targeted Ads Based On User Purchases

Patent №

US 8,554,629

Granted

2013-10-08

Filed 2008

Owner

GOOGLE INC.

AI components

1

vision

Assignment

Recorded

Dataset

AIPD

2023_r1 edition

Application

12019927

The present invention relates to systems and methods for providing advertisements on websites. In an embodiment, a method for providing an advertisement on a website includes obtaining purchase information submitted by a user making a purchase on the website, determining at least one advertisement for a product or service related to the purchase but of a different type than the purchase, and displaying the at least one advertisement on the website when the purchase is completed. In another embodiment, a system for providing an advertisement on a website includes a purchase server, an advertisement source, an analyzer, and an advertisement server.

VisionG06Q 30/0234G06Q 30/02

AI classification

Vision0.55
Knowledge representation0.02
Machine learning0.02
Natural language0.00
Planning0.00
Evolutionary computation0.00
AI hardware0.00
Speech0.00

Ownership

GOOGLE INC.

assignment · 204180183

Assignors

BARTON, CHRIS, RAMASWAMI, PREM

On an employer assignment, the assignors are typically the inventors.

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