VIDEO AND SITE ANALYTICS

Analytics describing video data published to one or more destination sites are calculated. Metrics describing performance of the video data, such as performance in different geographical areas, in different demographics and in different devices are calculated. An interface simplifies calculation of the video metrics to simplify analysis by allowing a user to identify different videos or sets of videos for analysis. Additionally, interaction with one or more web pages including the video data is also captured and combined with video data performance metrics. Integrating web page interaction data and video performance metrics provide a user with a more accurate description of how visitors interact with content presented using the one or more web pages.