Patent №
US 8,566,152
Granted
2013-10-22
Filed 2011
Owner
GOOGLE INC.
AI components
4
ml · kr · planning · hardware
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
13166732
Systems and methods for improving the delivery of interactive advertisements are discussed herein. Systems and methods include approaches and solutions for boosting the rank of certain ads and/or ad types based on a combination of their interaction type and an ad interaction history for a given user, vertical, or aggregate indicator. Systems and methods also include suppressing ads unlikely to be interacted with from ranking and format boosting based on such ad interaction history.
AI classification
Ownership
GOOGLE INC.
assignment · 264980112
Assignors
SHAW, SATYAM, JAIN, RAVI, CHATTERJEE, SUROJIT
On an employer assignment, the assignors are typically the inventors.