Optimizing web site images using a focal point

A method may include providing an image to be adjusted, enabling selection of a focal point of the image, and adjusting the image based on the focal point of the image. The method may include providing the image to be displayed within an image template of a web page. The method may also include comparing dimensions of the image with dimensions of the image template, and adjusting the image based on the focal point of the image and based on the comparison the dimensions of the image to the dimensions of the image template. The method may further include providing the adjusted image within the image template of the web page.