PROMOTING PRODUCTS IN A VIRTUAL WORLD

Provided are a computer program product, system, and method promoting products in a virtual world. An association of product information for a product with a texture of an object assigned to the advertising user is provided for an advertising user. The product information with the texture of the object is rendered to be observable by interacting users in the virtual world when the texture of the object presenting the product information is within an observable range of avatars of the interacting users. Tracking information is updated for the advertising user in response to the texture of the object presenting the product information being within the observable range of the avatars of the interacting users. The tracking information generated for the advertising user is provided for use in determining rewards to assign to the advertising user for promoting the product.