METHOD, MEDIUM, AND SYSTEM FOR SECURE DIRECT PURCHASE

A user and a merchant register an account with a payment processing system and each receive a unique identifier. When the registered user enters a search query for a product, the search engine system locates a product that matches the search query and that is associated with a registered merchant. The search engine system then confirms that the user and the merchant are registered, and creates a unique product identifier for the product. After associating the unique product identifier with the product, the search engine presents the product to the user with a direct purchase option. If the user selects a direct purchase option, the search engine system communicates with the payment processing system and merchant system to facilitate and verify the purchase transaction. The merchant then provides the product to the user.