Event processing in a content editor

A content manager an indication that a branch event is to be included in a video presentation. In conjunction with the branch event, the content manager also receives a selection of a plurality of video segments to be associated with the branch event. Each video segment defines video content to be rendered during playback (e.g., by a rendering application) of the video presentation upon selection of a branch choice corresponding to that video segment. Additionally, the content manager encodes the plurality of video segments and the corresponding branch choices as a branch event in the video presentation.