DETERMINING WHETHER TO DISPLAY MESSAGE TO USER IN APPLICATION BASED ON USER MESSAGE VIEWING HISTORY

One or more techniques and/or systems are disclosed for identifying an in-application message to display to a user. A user may perform a user action in an application, which can be identified. The identified user action can be compared to metadata data associated with a plurality of in-application messages for the application, and an in-application message that is eligible for display to the user can be identified based on the user action. A determination can be made whether to display the eligible message to the user in the application, based upon one or more in-application messages that the user may have previously viewed, as may be found or tracked in a user message viewing history.