SYSTEM AND METHOD FOR MEASURING AND REPORTING USER REACTIONS TO ADVERTISEMENTS ON A WEB PAGE
Patent №
US 8,775,237
Granted
2014-07-08
Filed 2007
Owner
OPINIONLAB, INC.
Lab
—
AI components
5
ml · nlp · kr · planning · hardware
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
11832747
In one embodiment, a system comprises a first element viewable on a web page on or near an advertisement and soliciting user reactions concerning the advertisement; and a second element displayed in response to selection of the first element, soliciting one or more user reactions concerning the advertisement, and displaying the advertisement or a substantial duplicate thereof. In one embodiment, a method comprises collecting user reactions concerning an advertisement on a web page and presenting a report of the reactions comprising a bar graph with each bar representing a characteristic of the advertisement. In one embodiment, a method comprises collecting user reactions concerning advertisements included on web pages and presenting a report of the reactions comprising a graph including multiple icons, each representing an advertisement; an axis corresponding to a quantity of reactions; and an axis corresponding to ratings associated with the reactions for characteristics of the advertisements.
AI classification
Ownership
OPINIONLAB, INC.
assignment · 198680336
Assignors
NICKERSON, RAND B., TRESCHL, MARK A., WILLIAMS, CHARLES H., JR., ARNAUD, SEBASTIEN J., HUNTER, KENNITH G.
On an employer assignment, the assignors are typically the inventors.