Modifying A Digital Media Product

Producing, by a digital media production hub from users' digital expressions of preferences, information describing a user community's preference for replacing the modifiable part of the digital media product with a replacement part; receiving, in the digital media production hub from a media product owner, the digital media product and a digital grant of rights to modify and distribute the digital media product; receiving, by the digital media production hub from a media parts provider, at least one replacement part, a digital grant of rights to use the replacement part to modify the digital media product, and a digital grant of rights to distribute the replacement part with the digital media product; and replacing, by the digital media production hub in accordance with the information describing the user community preference and the digital grants of rights, the modifiable part with the replacement part.