Patent №
US 8,909,655
Granted
2014-12-09
Filed 2007
Owner
GOOGLE INC.
AI components
4
nlp · kr · planning · evo
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
11870893
Apparatus, systems and methods for content ranking are disclosed. Historical click-through rates of first and second content items for a query are determined from an analysis of click logs and query logs. Temporal changes in the historical click-through rate of the first and second content items are identified. The rankings of the first and second content items are adjusted based on the temporal change.
AI classification
Ownership
GOOGLE INC.
assignment · 201010995
Assignors
MCDONNELL, PHILIP
On an employer assignment, the assignors are typically the inventors.