SYSTEMS AND METHODS FOR ASSOCIATING DATA WITH ADVERTISEMENTS

Systems and methods for associating data with advertisements include storing a relationship between a first user and a second user in a memory, receiving an identification of user data from a first user of a website, assigning interest data for the second user based on the identified user data from the first user, associating the interest data with advertisements provided by an advertiser, and providing display data representing the advertisements associated with the interest data to the second user.