Propagating Information Among Web Pages

Web pages of a Website may be processed to improve search results. For example, information likely to pertain to more than just the Web page it is directly associated with may be identified. One or more other, related, Web pages that such information is likely to pertain to is also identified. The identified information is associated with the identified other Web page(s) and this association is saved in a way to affect a search result score of the Web page(s).