RETRIEVAL AND DISPLAY OF RELATED CONTENT USING TEXT STREAM DATA FEEDS

Mechanisms are provided for retrieving and presenting related content using text stream data feeds. Text stream data feeds such as caption information associated with media content or conversations associated with social networking applications are aggregated and used to retrieve related media content, text documents, and advertisements. Text stream data feeds that a user is exposed to may indicate that the user is interested or at least primed for particular types of related content. In particular examples, an inverse vector space search engine is used to determine particular pieces of related content and categories of interest. Post filtering may also be applied to the results.