METHOD AND A SYSTEM FOR MANAGING A WEBSITE USING PROFILE KEY PATTERNS

A set of n profile key parameters is selected, the set of n profile key parameters defining an n-dimensional profile key. Content for a website is created while assigning profile key values to the content, each profile key value being associated to a profile key parameter. A plurality of visitors is allowed to visit the website. For each visitor, the behavior of the visitor is monitored, and a profile key for the visitor is generated in accordance with content viewed and/or actions taken by the visitor, and in accordance with the profile key values assigned to the content of the website. The generated profile key thereby reflects behavior and preferences of the visitor. One or more patterns of profile keys are identified, based on an analysis of the profile keys. The patterns of profile keys are stored in a storage device of the server.