OPTIMIZING USER SELECTION FOR PERFORMING TASKS IN SOCIAL NETWORKS

Embodiments of the invention relate to optimizing user response rate in social media. One embodiment includes generating a statistical model for modeling a likelihood of social media user response from data collected from social media using a set of available features. The social media users are ranked in an estimation set based on the statistical model. The ranked social media users are placed in a rank ordered list. A sub-interval on the rank ordered list is selected for maximizing the response rate.