System and method for automatically determining an advertisement type of a digital advertisement

Systems and methods for determining a type of a digital ad are disclosed. Generally, an ad type determination module automatically determines a type of a digital ad, such as a direct response ad or a branding ad, based on at least one of (1) a number of hyperlinks associated with the digital ad, (2) a number of click throughs associated with the digital ad, (3) a click-through rate associated with the digital ad, and (4) an industry associated with the digital ad. After the ad type determination module determines a type of the digital ad, an indication of the type of digital ad may be exported to a system of an online advertisement service provider so that the online advertisement service provider may perform actions such as optimizing the digital ad, or generating reports regarding the digital ad, based on the determined type of the digital ad.