Program, System and Method for Linking Community Programs and Merchants In A Marketing Program

The present invention is a system, data access management utility and a method of generating links between local merchants and a marketing system. The present invention may be operable to register members, merchants, community programs, intermediaries and other entities with the marketing system. Embodiments of the present invention may be operable to quickly and efficiently register multiple members and/or multiple merchant store types virtually simultaneously to the marketing system. An automated registration and/or boarding process may be operated by the present invention to undertake such registration and/or boarding of members, merchants, community programs, intermediaries and other entities with the marketing system, including automated boarding of merchants.