PROVIDING CONTENT

Systems and methods of providing information via a computer network are provided. A request for subject matter to display with a web page can be received via a computer network at a data processing system. The data processing system can identify the web page as being ineligible for ad placement based on content of the web page. The data processing system can determine a keyword based at least in part on the content of the web page, and can format the keyword for display with the web page as a link to a second web page. The data processing system can provide the link for display with the web page. The data processing system can receive a request to access the second web page based on an activation of the link. The data processing system can provide the advertisement for display with the second web page.