Computing system predictive build

Features to include within a predictive build of a computing system are selected. The predictive build is an anticipated final build of the computing system prior to receiving a firm customer order for the computing system in accordance with which an actual final build of the computing system is then built. A marginal cost of first building the predictive build and then modifying the predictive build to realize the actual final build, as compared to building the actual final build without first building the predictive build and then modifying predictive build to realize the actual final build, is estimated based on the features selected. Responsive to determining that the marginal cost is less than a predetermined acceptable marginal cost limit, the predictive build is built prior to receiving the firm customer order, and then is modified to realize the actual final build upon receiving the firm customer order.