APPLICATION QUERY CONVERSION

A set of potential search-query terms can be identified based on empirical queries for apps. For each potential search-query term, a subset of documents within a set of documents can be identified based on apps that users were likely to click on or download following entry of a search query with a comparable or same term. One or more other indicator terms can be identified as being related to the potential search-query term based on the one or more second indicator terms being prevalent within the subset of documents. Upon receipt of a subsequent search query, a search can then be performed using both a term within the search query and one or more related other indicator terms.