Automated Systems for Improving Communication at the Human-Machine Interface

Apparatuses and methods for measuring audience response to a presentation such as an advertisement. Software is trained using a feedback loop to correlate biometric data, such as eye tracking, facial recognition, or pupil dilation, with emotion, attention, memory, and/or meaning remembered by a viewer as measured by methods related to the Picture Sorts technique. The trained software then enables a device that uses biometric measurement to detect and measure such qualities in a viewer as the presentation is being viewed. In this way, unlike existing systems, the attention, memory and both primary and compound emotions of the viewer can be measured, enabling key moments of the presentation to be detected.