SYSTEMS AND METHODS FOR IDENTIFYING INCREASED USER INTEREST AND PROMOTING CONTENT IN A GEOGRAPHIC INFORMATION SYSTEM

Systems and methods for identifying increased user interest in a geographic area and selecting and promoting content associated with such geographic area within a geographic information system are provided. One exemplary aspect relates to a computer-implemented method of promoting an item of content within a geographic information system. The geographic information system can comprise a plurality of geospatial data objects respectively representing a plurality of geographic areas. The plurality of geospatial data objects can be accessed by one or more client devices. The method includes identifying a first geospatial data object experiencing an increased volume of access. The method further includes selecting an item of content associated with a geographic area represented by the first geospatial data object and promoting the item of content within the geographic information system. An exemplary system includes a host server system in communication with one or more client devices over a network.