AUDITING OF MOBILE APPLICATIONS

A method for auditing tags launched within a target mobile application comprises analyzing a network communication generated by a target mobile application to determine if an identifiable tag signature is present within the network communication. An identifiable tag signature can comprise one or more attributes that are associated with the firing of a tag. Based upon a detected tag signature, the method can further comprise determining that a particular tag fired. Further the method can comprise recording information associated with the particular tag.