METHODS, APPARATUS AND SYSTEMS FOR PROVIDING NOTICE OF DIGITAL TRACKING TECHNOLOGIES IN MOBILE APPS ON MOBILE DEVICES, AND FOR RECORDING USER CONSENT IN CONNECTION WITH SAME

Notice and consent features are provided, to a user of a mobile device who opens a mobile app, relating to tracking technologies (“trackers”) present within the mobile app. The user may be provided with a list of one or more trackers present within the mobile app and, if a tracker is not essential to the functioning of the app, the user may disable the tracker. User selections relating to notice of the presence of trackers in a mobile app, and disabling trackers, are transmitted from the mobile device to a third-party server to provide a record of the user's consent regarding the presence of the tracker(s) in the mobile app. The types of notice and consent options provided to the user in connection with the presence of trackers in the mobile app may vary from jurisdiction to jurisdiction depending on the location of the mobile device when the user initiates the mobile app.