Control of digital media character replacement using personalized rulesets

An apparatus, program product and method utilize rulesets associated with particular individuals to restrict or otherwise control the use of such individuals' likeness data into media presentations using character replacement or like technologies. A ruleset includes at least one rule configured to define a condition under which the likeness data for an individual may or may not be incorporated into a media presentation. As such, during the generation of a media presentation, the ruleset may be accessed and analyzed, whereby the likeness data for an individual may be selectively incorporated into a media presentation based upon the ruleset to generate a personalized version of the media presentation.