Patent №
US 9,486,708
Granted
2016-11-08
Filed 2011
Owner
ZYNGA INC.
Lab
—
AI components
3
nlp · kr · planning
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
13110869
The APPARATUSES, METHODS AND SYSTEMS FOR AN ONLINE BEHAVIOR MONITOR (“OBM”) transform user social-gaming behavioral pattern data via various OBM components into online social-gaming experience customizations. In one embodiment, the OBM may generate individual social-gaming activity timelines for a group of users within a geographical region using user online gaming pattern and social activity data. The OBM may calculate individual time-varying activity level graphs for the users, as well as an aggregate activity level graph. The OBM may identify an activity trough in the aggregate activity level graph, and an event in the geographical region corresponding to the activity level trough. Based on keywords corresponding to the event, the OBM may obtain product results from a product database. The OBM may identify a subset of the users whose individual time-varying activity level graphs include an activity level trough during the activity level trough in the aggregate activity level graph, and may provide an advertisement for a product from the product results for the identified subset of the users.
AI classification
Ownership
ZYNGA INC.
assignment · 270240334
Assignors
DRIEMEYER, JUSTIN, HAGAN, KEVIN, OCKO, MATTHEW, TORNOW, NICK
On an employer assignment, the assignors are typically the inventors.