METHOD AND SYSTEM FOR CLEANING DATA IN A CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM

Systems and methods are provided for cleaning data in a customer relationship management system. A system receives a plurality of records from an on-demand system. The system identifies a record from the plurality of records that matches a stored record for a customer relationship management system. The system determines whether to update the stored record using the identified record. The system updates the stored record using the identified record in response to a determination to update the stored record using the identified record.