SERVING A CONTENT ITEM BASED ON ACCEPTANCE OF A NEW FEATURE

The present disclosure describes systems and methods for serving a content item based on the acceptance of a new feature of an online product, which may include sending a message to the client device indicating availability of a feature for the online product and requesting acceptance of the feature. An indication of acceptance of the feature is received and stored in a parameter. When a request for a content item is received, a content item is selected from a content item database based, at least in part, on the parameter.