CONTEXT-BASED CONTACT NOTIFICATION

Disclosed are systems and methods for providing a context-based notification from a first device to a second device. In an embodiment, the first device is associated with a driver travelling to pick up a passenger, and the second device is associated with the passenger. Substantially at a notification point, the first device determines if, how, and when to transmit an auto-notification to the second device based on context. For example, if the passenger is not near the meeting point, then a notification is not sent, whereas if the passenger is in a conference with others, then a text rather than a call is sent. If traffic between the notification point and the meeting point is heavy, then the notification is delayed until the expected amount of travel time remains.