SEARCH ENGINE ANALYTICS AND OPTIMIZATION FOR MEDIA CONTENT IN SOCIAL NETWORKS

Embodiments include method, systems and computer program products for searching a social network for media content. Aspects include receiving a query for media content related to a topic from a user, identifying a plurality of content items associated with the topic and determining a quality score for each of the plurality of content items. Aspects also include providing a subset of the plurality of content items to the user, wherein the subset is selected based on the quality score and updating the quality score of one or more content items in the subset based on a behavior of the user in viewing the subset of the plurality of content items.