REFINE ROUTE DESTINATIONS USING TARGETED CROWD SOURCING

Technical solutions are described to for refining a travel route based on crowd sourcing. An example computer-implemented method includes receiving a first location as a travel destination of a first user. The method also includes identifying a set of users that indicated the first location as a travel destination. The method also includes determining a first subset of users from the set of users by comparing a first set of attributes associated with the first user and each user from the set of users. The method also includes determining a second subset of users from the first subset of users by comparing a second set of attributes associated with the first user and each user from the first subset of users. The method also includes identifying a second location to which the users from the second subset diverged to when traveling to the first location. The method also includes in response, selecting the second location as the travel destination of the first user.