FRAUD DETECTION EMPLOYING PERSONALIZED FRAUD DETECTION RULES

Detection of fraud in financial transactions is facilitated. A financial transaction is initiated by a user, and based on the financial transaction, information is obtained by an electronic device of the user. Using the information, the electronic device evaluates a set of rules personalized for the user; the set of rules to be used to determine whether the financial transaction is to be approved for the user. The electronic device provides an initial indication, based on the evaluating, of whether the financial transaction is to be approved.