SYSTEM AND METHOD FOR COLOR PAINT SELECTION AND ACQUISITION

A method for paint color recommendation. The method obtains measures of an environment to be painted and trains a learned model to input data received from customers including data representing each customer's initial color paint and pigment selection, and one or more of: a customer perceptual, a customer context, and environment measure (P/C/E data) to generate a sparse matrix. One or more paint vendors may then use the generated sparse matrix to determine a color pigment recommendation from a pigments color space for a customer. From a user selected color/pigment, and using the learned model, the method maps the selection, together with the user's P/C/E data back to the color/pigments space. User feedback representing a degree of satisfaction that the recommended color pigment applied to the user environment has matched the user's initial color paint and color pigment selection is elicited.