DYNAMIC PUSH NOTIFICATIONS BASED ON INDOOR MICRO-LOCATIONS

A method includes receiving, by a processor, a selection for initial message parameters for a push notification. The push notification is sent to a mobile device using the initial message parameters. The mobile device receives the push notification with the initial message parameters. An access event is determined. Access events include unlocking the mobile device and sensing a change by a camera of the mobile device as the mobile device is moved out from a stored location. The push notification initial message parameters are substituted with new message parameters based on the access event and real-time detection of one or more micro-locations in a particular indoor venue, the real-time detection of one or more micro-locations being based on at least one of Bluetooth low energy (BLE) beacons, Wi-Fi triangulation and Internet of Things (IoT) information, and the push notification has a standardized format including dynamic message parameters.