Networking With Media Fingerprints

An information element, uniquely related to a media fingerprint that is uniquely derived from a media content portion during play out thereof, is provided to a first web page. The first web page stores the information element with an associated first information set, which relates to one or more media fingerprints. One or more second web pages store at least a second information set, which relates to one or more media fingerprints. The first and at least second web pages are accessed and crawled in relation to the first and the at least second information sets. One or more information elements, which are common to the first and the at least second information sets, are indexed. The first web page and the at least one of the second web pages are related based on the indexed common information elements.