Computer System and Method for Generating, Exchanging, and Valuing Social Currency

A computer system creates, stores, transmits, modifies, and enables users to exchange units of social currency, referred to as “social currency events” (SCEs). Each SCE represents social approval and/or disapproval of a behavior of one or more users by the same user or one or more other users. The users who send and receive an SCE may each assign their own distinct values to it. The computer system may generate various metrics based on one or more SCEs. For example, the computer system may generate a single SCE score for a user based on variables such as the number and value of SCEs the user has sent and received. SCEs may be used to recognize positive and/or negative social behaviors by users of the system, to encourage such users to engage in additional positive social behaviors, and to discourage such users from engaging in additional negative social behaviors.